03.2 Bing Advertising
Queue Jump Bing Search With PPC
Low Cost Traffic, New Leads & Enquiries Using Bing Advertising
Microsoft's answer to Google, Bing is a relatively untapped advertising market that your business can capitalise on. We can help your business show up in relevant searches using PPC.
At Convert Digital, we're adept at identifying keywords (the searches your customers use to find products and services like yours) and customers, along with producing irresistible campaigns, so your Bing advertising will bring in some major return.
Why Choose Bing Advertising?
Let's face it, Bing is still Google's ugly cousin, less glamorous and less attractive to would be advertisers which means it's often overlooked.
On the whole, this is good news for you, as there's generally less competition, meaning lower costs per click and ultimately, lower costs per conversion.
Bing is the default search engine for a whole range of mobile phones on the market, making it a ready made advertising platform for mobile search.
This is particularly useful if you're providing services within specific locations.
With all types of pay per click (PPC), you only pay when a user clicks, meaning your targets can be less speculative and focus purely on revenue and return.
Bing Advertising Statistics
30% Of Search Is Done On Bing
It's not just about Google, Bing is responsible for 30% of all web searches too. That means if you're not advertising on Bing you're missing out on almost 1/3 of your entire customer base.
Bing Users Spend 22% More
Bing searches drive 22% more revenue than other web traffic channels. If you can connect with Bing traffic through ads you can pretty much guarantee an increase in sales.
Bing Ads Have Grown By 12%
Like it or not, Bing advertising is on the rise. On average, Bing grows 12% every year, with no end in sight. If you're not advertising on Bing, the chances are your competitors are!
Looking To Boss Bing?
Speak to The Best (That's Us)
Our Bing Advertising Features
Complete Budget Control
With our Bing Advertising services you're in control. Whilst our team will advise on the best budget options available, offering insights into how you'll see the best return, the ultimate decision is yours.
With complete budget control you'll know exactly how much you'll spend each month and how much you'll return.
Pin Point Targeting
Do you have a particular customer base that are happy to spend? Perhaps you're business has busy hours or days? Don't worry, our Bing Advertising services are designed to help you focus your spend for the best possible return.
Our team will work with you to identify key opportunities, then make continual optimisation, ensuring the biggest bang for your buck!
We like to earn our keep, that's why we're always looking to develop, refine and optimise your Bing Ads, helping to improve impressions, clicks and conversions, whilst driving down overall costs.
There's nowhere to hide with PPC and we're all for it! Our team will report on your account (at least) monthly, in plain English, explaining what we've done, what you've spent and what it's returned.
Bang On Target.
How Our Bing Advertising Works
If you've ever tried to manage your own ads, you'll probably understand how complex things can quickly become; which is where we come in. We like to make Bing Advertising simple.
Our Bing advertising services take on a three step approach, to make sure you get the best return on your investment. Here's how it works:
Step One | Identifying Your Audience
Before we even think about setting your ads up, we'll work hard to understand your audience; not only who they are, but what makes them tick.
With this information we can perfect your ads and grab your new customer's attention.
Step Two | Define Your Goal & Set Up Your Ads
Once we know your audience, it's time to set up your ads.
We'll work with your business to identify your goals and create the perfect campaigns, including killer ad copy and powerful extensions such as CTA and Site Link Extensions.
Step Three | Measuring & Reporting
Transparent reporting on your key metrics will help you stay in control of your Bing advertising.
We'll let you know exactly how much you're spending, on what and why. Not to mention, plain English reporting on your conversions and cost per lead.
Bing Advertising Frequently Asked Questions
We're Big On Bing.
You Want The Best? Work With Us
Our team have worked on Bing Ads, including Display, Search and Remarketing for some of the biggest household names.
Experience is vital when it comes to managing advertising budgets, ensuring maximum return on investment; we do this each and every day.
We're experts at Bing Ads, working on any budget. If you're wanting to work with the best, speak to us.
Dedicated Account Managers
At Convert Digital, we look after our clients, no matter how big or small. Our Bing advertising services are supported by dedicated account managers who will keep you up to date on everything you need to know.
Need to make some quick changes? Noticed a new opportunity in your business? Our team are only a (direct) call away, meaning your Bing advertising will always stay agile and responsive.
Detailed & Clear Reporting
Ok, anyone can promise you the world, but can they deliver? Our Bing advertising includes some tried and tested reporting, which clearly outlines your ad account performance.
The proof is in the pudding and we don't shy away from that. We'll report on your account however often you need us too, with the metrics that are important to you.
And yes, that includes conversions!
You Call Us
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Sheffield City Centre
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PPC Advertising Case Study
Taking A Local Landscaping Business To The Next Level With PPC Ads
Devlin Landscapes had recently parted company with Yell and needed immediate access to quality leads, in order to keep business flowing. We delivered.
Our team quickly put together highly targeted PPC Ads, focussed on quotes for services such as Decking, Artificial Grass and Fencing, which provided an immediate return, ensuring continuity for their business.
Once we had established effective campaigns, we helped optimise targeting, bids and ad copy to further improve return, which helped Devlin Landscapes take bookings well into the following year.
Read the full case study for more information.