07.1 Devlin Landscapes
Sheffield Based Landscape Gardening Business
What Was The Problem?
Ady and the team at Devlin Landscapes approached us in 2019 to help them build a website and generate high value leads for their business.
Previously, they had worked with Yell, but were unhappy with the rising costs and lack of transparency; not really knowing what they were paying for!
We built a beautiful site, geared towards lead generation and customer enquiries which far out performs their previous set up.
To bridge the gap in leads, we set up PPC to bring in quick, high quality leads, helping to keep revenue steady. As well as that, we identified SEO as a key growth sector for them going into 2020.
How We Helped
Devlin Landscapes needed a new website and fast! We helped develop a unique, mobile friendly website in a matter of weeks, which is easy to use and has scope to grow over time.
This minimised the impact upon the business, moving away from Yell (who previously hosted their site).
PPC Set Up
As the company's previous lead generation streams were no longer available, we knew it was vital to get some business coming in and quickly.
We set up a comprehensive Google AdWords campaign, covering decking and fencing, so Ady and the team had an overnight stream of leads coming in and building revenue.
The long term plan for Devlin Landscapes was always to develop local SEO; getting the business to show up in local searches.
After technical set up, indexing with Google and registering GMB, we set about local citations, so the business was best placed to show in Google's 'local pack' when customers searched things like 'fencing company Sheffield'.
We've helped identify a major list of lucrative keywords, developing content and backlinks to improve rank and build organic revenue.
4.3K Organic Impressions
Building a strong local SEO and general keyword ranking, we've managed to put Decling Landscapes in front of the right people, at the right time.
Our team have achieved a 4.3K organic impressions since the start of the year (from zero!), averaging just inder 1500 organic impressions every month (and rising.
50 Solid Leads
Using hyper focused targeting, our combined PPC and SEO campaigns have brought in 50 leads, which are all good quality, in lucrative areas of Sheffield. The result? More work for our client, with a higher average margin.
Local Google Listings
Using local citations and other local SEO practice, we've already seen Devlin Landscapes dominating in their local search. This means an ever increasing click through rate, as the business now displays more prominently in Google's Map Pack.
8.4% Conversion Rate
We don't just build traffic, we build enquiries too. Up to press, we're working with an average on site conversion rate of 8.4%, thanks to killer content and a focus on buyer intent keywords.
"Convert are amazing. We've had calls and emails galore since they created our Devlin Landscapes Website. And they're all on the button for the type of work we do.
They really knows their onions in the Digital Marketing industry. Well worth the investment"
-Amanda | Devlin Landscapes