07.6 Bootygoals
eCommerce And Digital Marketing For A National Supplement Company
What Was The Problem?
Mark and the team at Bootygoals came to us with major growth plans, which involved bringing new products to market and finding new customers. They had a strong brand, with a clear vision, but little in the way of online presence.
We needed to help them break into a pretty competitive market, capturing key opportunities, whilst accurately representing their gorgeous, empowering brand.
How We Helped
WooCommerce Integrated Site
We developed a WordPress powered, WooCommerce eCommerce platform for Bootygoals which helped them manage stock, customers and sales all in one place.
An integrated shipping application simplified the whole order process, automating everything but packing! This has saved the Bootygoals team hours each day on orders.
PPC
We identified a number of low cost, high volume keywords for PPC, that drive instant sales, either through Google search, or shopping.
We've also connected Bootygoals' entire marketing effort, using Paid Social Media for upper funnel opportunities.
Organic Search
Long term, we knew it was important to drive traffic through organic search, for high volume keywords such as 'women's supplement bundles'. However, we also knew the business needed to be realistic.
The solution? We identified a middle ground, which focused on dietary specific searches and created highly engaging landing pages which act as a perfect shop window.