eCommerce And Digital Marketing For A National Supplement Company
What Was The Problem?
Mark and the team at Bootygoals came to us with major growth plans, which involved bringing new products to market and finding new customers. They had a strong brand, with a clear vision, but little in the way of online presence.
We needed to help them break into a pretty competitive market, capturing key opportunities, whilst accurately representing their gorgeous, empowering brand.
How We Helped
WooCommerce Integrated Site
We developed a WordPress powered, WooCommerce eCommerce platform for Bootygoals which helped them manage stock, customers and sales all in one place.
An integrated shipping application simplified the whole order process, automating everything but packing! This has saved the Bootygoals team hours each day on orders.
We identified a number of low cost, high volume keywords for PPC, that drive instant sales, either through Google search, or shopping.
We've also connected Bootygoals' entire marketing effort, using Paid Social Media for upper funnel opportunities.
Long term, we knew it was important to drive traffic through organic search, for high volume keywords such as 'women's supplement bundles'. However, we also knew the business needed to be realistic.
The solution? We identified a middle ground, which focused on dietary specific searches and created highly engaging landing pages which act as a perfect shop window.
Establishing the Bootygoals eCommerce site was our number one priority and we delivered in spades. In just under three months we developed organic impressions from 0-43K.
We've also helped develop a healthy click through rate, which means more, targeted traffic for relevant search terms.
180 Targeted Keywords
Using a mixture of content marketing, strong page copy and outreach, we've helped establish Bootygoals in SERP's for 180, highly targeted keywords.
This means the business is seeing a steady stream of continual traffic, with buyer intent.
Sometimes it pays to think outside of the box, we did just that, with integrated payment processing, automated customer updates and shipping services, which mean the team at Bootygoals can simply pick and send new orders.
Customers are given automated updates of their orders, which keeps things running smoothly.
"We really put it to Convert Digital as a 'make or break' situation when it came to launching online and they absolutely delivered.
Our group had a few ideas where we wanted to take the business, but the team at Convert offered some sound advice and made a proper plan to get things off the ground.
Since then, we've seen sales rocket, allowing us to diversify and go from strength to strength"
-Mark | Bootygoals