03.3 Facebook Advertising
Reach A Massive Audience With Paid Social
What's Not To Like?
Facebook advertising is rapidly becoming a staple in any Digital Marketing Strategy worth it's salt and for good reason.
Using paid social media advertising, your business can quickly reach a massive new audience, building awareness and increase top level traffic to your site, which ultimately turns to conversions.
If you're looking to spread the message of your business, help new products gain traction or introduce a new service, Facebook advertising is a must. As always, our team are a dab hand at paid social media, so we're the go-to people if you want maximum exposure, with minimum outlay.
Why Advertise on Facebook?
Get Your Name Out There
2.7 Billion people use Facebook every month, which creates a vast platform for your business to advertise on; ideal for quickly spreading awareness.
Using Facebook advertising is the perfect solution if you're looking to reach a new audience and stimulate conversation about your business, products or services.
Facebook makes it's money through advertisers. Don't worry, this is good news for you, it means they've refined their offering to within an inch of it's life.
Using paid social advertising through Facebook offers businesses ultra sophisticated targeting on anything from customer interest, to life stages and more.
A Brand New Pipeline
The real power of Facebook advertising is in it's upper funnel marketing options. Couple paid social with other marketing channels to create an air tight strategy which connects with customers every step of the way.
Facebook Advertising Statistics
59% Of Social Users Prefer Facebook
There's no getting around it, Facebook is the biggest (and best) social media platform for all out numbers. More than 1 in 2 customers use it regularly.
48% Of Users Research Using Facebook
48% of potential purchasers research using Facebook before they commit. If you advertise on social media you can connect with customers looking for your products, ready to buy.
73% Use Facebook Every Day
Facebook users keep on coming back for more, which means you can connect with a potential customer base, every single day. With advertising you can drive traffic from upper funnel to conversion entirely through Facebook.
Need To Find A Following?
Speak to The Best (That's Us)
Facebook Advertising Options
Direct Response Ads
Start an engaging conversation with new customers directly on Facebook using Direct Response Advertising.
We'll help you create a highly targeted campaign set, based on your ideal customer, along with high impact ad copy, designed to get Facebook users interacting with your brand and making initial enquiries about your products or services.
Facebook's Lead Generation ad campaigns are perfect for delivering high quality, qualified leads.
Our team has plenty of experience tailoring lead gen ads, including building the perfect form and targeting your perfect customer using laser focused segmentation.
The result? Qualified leads with as much (or as little) information you need to follow up and close those all important sales. Our Lead Generation Facebook advertising really will be your sales team's secret weapon!
Brand Reach Campaigns
Need to make a big impact and quick? Facebook advertising can help your brand reach a massive audience overnight.
Brand Reach Campaigns are the perfect addition to any digital marketing strategy, helping you develop upper funnel opportunities and build a new following.
We've Got Your Back.
How Our Facebook Advertising Works
At Convert Digital we like to make things simple because, let's face it, Facebook advertising isn't the easiest thing to get your head around.
Our Facebook advertising services take on a three step approach, to make sure you get the best return on your investment. Here's how it works:
Step One | Identifying Your Audience
Before we even think about setting your ads up, we'll work hard to understand your audience; not only who they are, but what makes them tick.
With this information we can perfect your ads and grab your new customer's attention.
Step Two | Define Your Goal & Set Up Your Ads
Once we know your audience, it's time to set up your ads.
We'll work with your business to identify your goals and create the perfect campaigns, whether it's building brand awareness, engaging with your existing customers or generating those all important leads.
Step Three | Measuring & Reporting
Transparent reporting on your key metrics will help you stay in control of your Facebook advertising.
We'll let you know exactly how much you're spending, on what and why. Not to mention, plain English reporting on your conversions and cost per lead.
Facebook Advertising Frequently Asked Questions
The Perfect Agency Does Exist.
You Want The Best? Work With Us
Our team has worked on paid social media across Facebook, Instagram, Twitter and other platforms for some of the biggest household names.
Expertise are vital when it comes to upper funnel marketing such as Facebook, to avoid quickly eating through your advertising budget.
We're experts at Facebook advertising, working on any budget. If you're wanting to work with the best, speak to us.
Dedicated Account Managers
At Convert Digital, we look after our clients, no matter how big or small. Our Facebook advertising services are supported by dedicated account managers who will keep you up to date on everything you need to know.
Need to make some quick changes? Noticed a new opportunity in your business? Our team is only a (direct) call away, meaning your Facebook advertising will always stay agile and responsive.
Detailed & Clear Reporting
Ok, anyone can promise you the world, but can they deliver? Our Facebook advertising includes some tried and tested reporting, which clearly outlines your ad account performance.
The proof is in the pudding and we don't shy away from that. We'll report on your account however often you need us too, with the metrics that are important to you.
And yes, that includes conversions!
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Sheffield City Centre
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Facebook Advertising Case Study
Generating Qualified Leads Directly On Facebook For Hybrid Estate Agency
Open House Wigan approached us last year to help them build leads through Facebook, with a target of new customers, through property valuations, as well as enquiries for existing properties.
After creating a targeted audience, including locality and demographics, our team built out a number of lead generation campaigns, using Facebook Instant Forms, which capture data at source.
Armed with these high quality leads, Open House Wigan were able to convert at unbelievable levels.
Read our case study to find out how we helped in greater detail.