04.4 Local SEO
Connect With Local Customers
Attract New Business With Local Search & Google Map Listings
Local SEO is all about getting your business in front of local customers. These days, people search by 'service in location', such as 'SEO Agency in Sheffield', so it pays to target location specific keywords.
Our local SEO services can help you rank your website locally, displaying in Google's 'Map Pack' and converting more business close to home.
We've worked with hundreds of local businesses, from builders to retailers, helping them top the map listings and generate local enquiries, speak to us and see if we can help you too.
Why Focus On Local SEO?
Better Organic Position
Displaying in Google's top three local map listings means you will have the highest organic page position as this is now displayed above all other listings.
In essence, ranking for local search helps your business 'leap frog' all the traditional, organic results.
Higher Site Traffic
Local SEO listings have a significantly higher click through rate that traditional search engine results, especially when people are searching for 'service in location'.
Master local SEO and your business will see site traffic go through the roof. It's no wonder local is the biggest focus of SEO right now.
Better Conversions & Revenue
As Google becomes more refined, potential customers search for ever more specific things, that's where local SEO comes in. Long gone are the days of ranking for a generic keyword, it's now all about connecting with customers on a more in depth level.
Ranking your website for your business services, in your area is the perfect way to build conversions and revenue, by delivering to users, exactly what they're looking for.
Want To Lead On Local SEO?
Speak to The Best (That's Us)
Local SEO Features
Google MAP Pack
Google's 'MAP Pack' or 'Local Pack' as it's also known. features three local businesses, along with a map and website details at the top of search results.
As these listings push 'regular' organic listings further down the page, they are quickly becoming prime real estate in SEO.
Google My Business
Google My Business is a free online tool from Google, designed to help your business communicate with potential customers and manage your online presence.
It features key elements such as NAP and company information as well as an area for customer reviews and company updates.
Used properly, Google My Business can help your business show in local searches for your services, which effectively guarantees conversions!
At Convert Digital Local SEO is quickly becoming our favourite digital marketing channel, simply because it offers unrivalled engagement.
When users make a [Service] in [Location] search, such as 'Digital Marketing Agencies In Sheffield' for example, they're looking for highly specific, location based services or products, which is why 76% of local search results in a same day store visit or enquiry.
How Our Local SEO Works
Surprisingly, Local SEO has a different strategy than 'regular' SEO, whilst still keeping good content at it's core.
We're big believers in tailoring services to suit each client, as what works for one, might not work for all. With that said, it's nice to have an idea of how we work, to see if it fits with your business!
Here's our usual Local SEO process...
Step One | Identifying Local SEO Keywords
Our initial keyword research is designed to identify what local searches people are making and how often each month. With this in mind, our team can tailor your Local SEO strategy to capitalise on high volume search, or niche terms with little competition.
Step Two | On Page Optimisation
We'll optimise your site, whether that's a few small tweaks or adding local schema, which helps Google more easily understand your business, to ensure maximum coverage in local search results.
Step Three | Local Citations
Local citations, such as business directories can play a major part in your overall local SEO rankings, as their a key identifier for search engines such as Google and Bing.
Our team will register and manage all of your local citations, to make sure they're a) plentiful and b) accurate.
Step Four | Content & Outreach
Once we've got the basics nailed it's time to put some meat on the bones of your Local SEO strategy, with locally focused content that garners back links, helping your site improve it's overall Google rank.
Local SEO Frequently Asked Questions
We're One Of Sheffield's Most Effective SEO Agencies
Ok, it's not exactly modest but when it comes to Local SEO, nobody does it quite as good as us!
Our team are Local SEO experts, helping some of the countries best loved brands and local businesses alike build their site traffic using local search.
If you're looking for a Local SEO agency to help drive high quality traffic, using tried and tested methods, speak to us.
Dedicated Account Managers
No matter how big or small a client or budget, we treat everyone the same; with unrivalled commitment to keeping clients happy!
Our services come with dedicated account managers who are on call 24/7 to help with any questions you may have.
Need a quick change? Spotted a new opportunity? We're set up to act fast and be as responsive as you need us to be.
Detailed & Clear Reporting
Ok, anyone can promise you the world, but can they deliver? Our Local SEO services includes some tried and tested reporting, which clearly outlines your ad account performance.
The proof is in the pudding and we don't shy away from that. We'll report on your account however often you need us too, with the metrics that are important to you.
And yes, that includes conversions!
You Call Us
1 Concourse Way
Sheffield City Centre
We'll Call You
Local SEO Case Study
Building Local Customers For Devlin Landscapes
We practice what we preach, delivering measurable and impressive results.
We were approached by Devlin Landscapes in 2019 to help them bring in more, higher quality leads for their landscaping business. It quickly became apparent that local SEO (along with a new site and PPC) was the answer.
Take a look at our Case Study to find out how we helped. They're supper happy with the results!