South Yorkshire Based Driving School
What Was The Problem?
Lisa and the team at DriveAlly approached us early in 2020 to help them take their new business online, handling everything from initial site development to launch.
They had tried working with individual developers but struggled to merge everything together, so they knew they needed a fully integrated team.
We identified a number of key areas to generate initial sales, including local SEO and PPC (which we're set to launch soon), with a slick, user friendly eCommerce site at the top of our to do list.
Since we've started working with DriveAlly, we've managed to develop a full, start to finish launch plan, so the team know exactly what's happening and when! They're excited to get things going.
How We Helped
DriveAlly wanted to launch their business entirely online, reaching out to a market of young drivers looking to pass their test.
The eCommerce website we built is not only user friendly, mobile friendly and stunning to boot. It's also super easy to use on the back end, so Lisa and the team have one less thing to worry about when they're up and running.
As DriveAlly (for now) serves the local area, we knew it was important to develop a strong Local SEO plan, so that their website would show to potential customers in the local area, searching for terms such as 'Driving Instructors Near Me'.
We knew these terms were fairly competitive, so we made this a priority, using Google Search Console and Local Citations to give us a head start, whilst building the entire site.
PPC Set Up
To generate some quick sales and start the revenue ball, rolling we built a comprehensive Google AdWords search campaign, covering all target areas, with highly specific segmentation.
With this in place, DriveAlly can convert some quick leads, placing their business in front of their target audience straight away, helping to bridge the gap whilst organic traffic 'kicks in'.
13K Organic Impressions
Despite being in a competitive market, we've managed to get DriveAlly in front of interested customer building organic rankings and Local SEO.
We've achieved over 13K impressions in our first three months, from a standing start!
Combining both PPC and organic social has payed off so far. The team at DriveAlly have converted 36 leads, with an average conversions rate around 18%!
These leads have more than covered our costs for the year! Lisa and the team couldn't be happier.
Local Google Listings
Using local citations and other local SEO practice, we've already seen DriveAlly get a share of the competitive driving instructor market. This means an ever increasing click through rate, as the business now displays more prominently in Google's Map Pack.
18% Conversion Rate
With a whopping 18% conversion rate across all channels, DriveAlly are doing well to say the least! As far as online launches go, they couldn't be happier.
"We've had our site and launch developed by Luke and the guys at Convert and we couldn't be happier!
They've looked after us every step of the way, with business coming in, practically from day one! We're hoping to expand soon, which is earlier than planned, thanks to the work they've done."
-Lisa | DriveAlly