PPC Advertising allows your business to show up in search engines using advertising which is operated on a 'Pay Per Click' basis. This means your advertising budget is only spent when a user clicks your ad.

With PPC you can determine the keywords (which people use to search on Google, for example) that trigger your ads. When these terms are searched your ad is 'triggered' which means it will show up in Google's Search Engine Results Pages; usually in positions 1-3.

PPC Advertising comes in many different formats, as the term simply refers to any advertising where budget is used only when a user clicks.

The main types of PPC advertising are search engine based, such as Google Ads and Bing, as well as certain paid social formats such as direct response ads on Facebook.

SEO deals with organic traffic, which is traffic driven to your site via search engines, without the use of paid advertising channels. PPC and Google Advertising on the other hand is all about paid advertising.

Whilst both have their place in digital marketing, PPC can deliver immediate results, without the need for 'indexing' from Google, which can take time.

If you're looking for long term results SEO is usually a better option. However, the downside is that getting your website to rank organically for targeted keywords can take a while.

PPC can deliver immediate results, with your advertising campaigns being 'switched on' for your chosen keywords right away. For this reason, most digital marketing strategies recommend a mixture of the two.

Keyword research is a vital part of any PPC campaign and can be the difference between success and failure.

There are a number of well known techniques to perform keyword research, such as using third party tools. Our PPC services provide free keyword research as part of your package, so you can be sure your advertising campaigns are targeting the most lucrative terms.

Good PPC Advertising relies upon continual improvement, to maximise a number of key metrics. These metrics include (but aren't limited to); bidding strategy, targeting, ad copy, landing page experience and, above all else, conversion rate.

As an PPC Agency, we ensure the constant monitoring of your advertising campaigns to ensure maximum exposure and the highest possible return on investment (ROI)

Ultimately, your key measurement will be conversions from PPC; such as form fills or online sales. However, there are a number of other factors you may want to measure, to make sure things are running ship shape:

Impressions

How often your ad shows and to how many people

Clicks

How many clicks your ads have generated (if this is high, but conversions are low, this can often be a sign of poor landing pages)

PPC Advertising can be managed by anyone, but beware; effective management takes a lot of time and expertise!

Using an agency can help refine the whole process, maximising return and freeing up your time; leaving you to focus on the elements of your business you're an expert in.

Our PPC management includes Keyword Research, Ads Set Up, Split Testing, daily hygiene, conversion rate optimisation and landing page testing; if these tasks aren't something you can manage on a daily basis, you really should consider using a PPC Agency like us.