Boost Your Digital Marketing With ‘The Front Page Of The Internet’
Reddit is a social media network like no other, offering users the chance to upload content and start discussions with 430 million other active members (or ‘Redditors’). A network of over 100000 communities, or ‘Subreddits’ cover all topics and niches, from Aardvarks to Zebras and everything in between; if you can think of it, there’s probably a subreddit for it!
Each subreddit comes with it’s own set of rules and moderators to keep everything on point, with a voting system of ‘Upvotes’ & ‘Downvotes’ designed to promote the good stuff and weed out the bad; basically, Reddit’s algorithm is it’s user; you!
Think uber-focussed forums filled with users passionate about their hobbies and you’re on the right track. With that in mind, Reddit can be an absolute gold-mine of content, whether that’s for your content marketing strategy, learning new stuff or just sharing ideas with like minded enthusiasts.
Did we mention Reddit is the perfect place for digital marketers too? Hardened marketers, freelancers, even small business owners looking to get a better understanding of how to succeed with online marketing can benefit from Reddit. Each digital marketing subreddit brings it’s own unique set of users and tailored content covering everything from Analytics to SEO. Here’s 15 of the best, along with our recommendations…
15 Best Subreddits For Digital Marketing (At A Glance) | Video
15 Best Subreddits For Digital Marketing (At A Glance)
How Can Reddit Help With Digital Marketing?
Tapping into relevant subreddits provides vital content, resources and insight into all things digital marketing, whether that’s putting together a social media strategy, or understanding the complex data provided by Google Analytics; reddit has the answer.
Figuring out and keeping up to date with the subreddits that matter to you will help you shape your digital marketing efforts and develop your skills, regardless of your current knowledge level. The beauty of some subreddits in particular (which we’ve outlined below) is that they offer direct communication with industry experts, as well as people in a similar position to you, looking to grow their business online.
Things To Keep In Mind
Reddit is a pretty faceless platform, with users able to create a profile in seconds, without any need for details. In fact, Reddit doesn’t even ask users for an email address before creating their profile! Keep this in mind when using Reddit and subreddits, as, for whatever reason, some users like to spread false information or ‘big up’ their ability; so it’s worth taking advice with a pinch of salt and doing your research as best you can. That said, the Upvote/Downvote system does provide a robust quality control, which with users generally voting down poor content, bad advice our outright rubbish.
We’d recommend creating your own account from the get go. Why? With an account you can curate your own Reddit feed, following your favourite subreddits, creating your go-to media platform that you’ll want to check at least once per day.
Pro-Tip: Don’t forget to follow subreddits outside of digital marketing! Following topics related to your business helps you curate relevant content from around the web, whilst also giving you a chance to be an authentic voice in your industry, by getting involved in conversation.
Our Favourite Subreddits For Digital Marketing
Where else would we start our list? r/digital_marketing has a whopping 152K members, made up of digital marketing professionals, agency accounts and business owners all looking to hone their digital marketing craft.
Thanks to a healthy mix of members, content is varied, with most being super helpful for any would be digital marketer, especially those looking to put ideas into practice and increase their own website traffic. Think ‘Should I Use Wix?’, ‘Are Pro Versions Of Marketing Software Worth It?’ and ‘How Do I Get My Website Indexed By Google?’; there’s something for everyone.
We love r/digital_marketing thanks to it’s welcoming community and access to top digital marketing minds (we’ve all got learning to do, right?), which can be handy if you’re attempting to go it alone with your businesses marketing; but just need a helping hand here and there. Our advice is to get involved in the subreddit! Be yourself, be genuine and don’t try to impress, you’ll get more benefit from r/digital_marketing if you’re honest about your own abilities.
Sorting content, the top rated posts of all time include an insight into copywriting from an expert with 10 years’ experience, a complete list of free digital marketing tools and a list of the top 35 keyword research tools.
Originally created for marketing professionals, r/marketing is now one of the go to forums for anyone looking to improve their knowledge, share ideas and strategy. If you have a marketing question, the chances are it’s either already been answered on r/marketing; if it hasn’t, post it! r/marketing’s members (of which there are nearly 400K) are a friendly bunch, so we’re sure someone will be willing to help.
A lot of community questions on this subreddit focus on day to day marketing life, so you might find a few posts that aren’t relevant to you (especially if you’re marketing your own business), but on the whole content is super valuable and insightful. Topics often range from email campaign open rates, how to properly track conversions, finding help with Facebook advertising through to in depth Google Search Console discussions and everything in between, so we’re sure there’s something for you too.
If you’re new to SEO and need a little help along the way, whether that’s planning strategy, understanding technical stuff or getting your head around Google, r/seo can help. We need to preclude our recommendation of Reddit’s most popular SEO subreddit with this little disclaimer; there are plenty of spam posts on there, including agencies and freelancers pushing their own content! That said, don’t be put off, you’ll spot those posts a mile off and, once you’ve filtered out the noise r/seo is an invaluable forum for any SEO newbie; we even use it ourselves from time to time.
Sorting posts by ‘top’ (the top rated posts over any given time period) is a great place to start your SEO research, with the highest performing posts of all time including an in-depth gem about how one user grew monthly traffic from 0-200K and a helpful user Q&A all about backlinks.
r/bigseo is the bigger, techier brother of r/seo. Whilst r/seo offers entry level stuff for digital marketing newbies (and, we’ve got to admit, a few bits of advanced content), r/bigseo is focussed on the technical, more complex elements of SEO, often from members currently working in agencies or in house, specifically on optimisation.
Does that mean it’s beyond the reach of small businesses? Not quite, r/bigseo is the perfect place to hone your craft, with plenty of content to help you improve your knowledge and potentially take that next step in your digital marketing strategy. Where r/seo will help with your search engine optimisation strategy, r/bigseo will give you a working insight into how to really apply it.
We’re recommending r/bigseo for business owners that might be considering working with a digital marketing agency in the future too (pro tip: don’t post that in the subreddit, your inbox will blow up!). As the subreddit is made up of professionals working within the industry, you can get a valuable insight into what an agency should and shouldn’t be doing for your business in the name of digital marketing.
We’ve skipped over r/socialmedia in favour of r/socialmediamarketing because it’s a much better place to get useful content about building your social media following and increasing site traffic from social. Sure, r/socialmedia is ok, if you’re a complete novice, but it doesn’t offer the more structured content of r/socialmediamarketing.
Top posts include plenty of practicable tips, useful tools and ‘how to’ guides, including this 10 Minute Tweak for any social media platform.
Members are always eager to share inspiration social media posts and campaigns, usually from well known accounts, which, at the very least, could give you some fresh ideas for your posts.
Bonus: Some Of Our Other Favourites
r/juststart is a community of affiliate marketers looking to build their businesses through digital marketing strategies, especially SEO and content (lots of content). It’s made up of 102K members that share their experiences of building an audience online, including testing, content strategy and other digital marketing stuff, some which works and plenty that doesn’t.
We love r/juststart because it’s contributors are real people, real entrepreneurs that have skin in the game, with real results; which means it’s the perfect place for any small business to cut their teeth and put together some ideas for their own strategy. Hey, as an agency, we’re not gonna lie, even we’re impressed by some of the unbelievable results ‘everyday people’ are getting online, using methods cooked up on r/juststart.
The top rated post reads like a dream case study in digital marketing; ‘How I Built A Site For Less Than $2000 Which Now Makes $1,000/month’. Just looking at the details of that post alone (and there are plenty of others that are well worth a read) will give any small business or avid digital marketer loads of new strategy they can put into practice on their own site.
Don’t be put off by the fact that r/juststart focusses on affiliate marketing, at it’s core, the idea is to build up a loyal audience and increase traffic using content marketing and fundamental SEO, something which all websites can benefit from.
We had to include r/GoogleAnalytics in our list because, even though it can be quite dry at times (I mean, we love it, but we’re into all things data) it has plenty of super helpful resources, guides and course material to help you improve your understanding. As the subreddit has quite obviously been moderated by some Google Analytics nerds (we use that term in the nicest possible sense) the structure is pretty bang on too, with a clear (and invaluable) resource list module; including Beginners, Tools, Levelling Up, Find More, Enterprise Analytics and For Developers; GA paradise!
Sheffield is our hometown and we’re pretty much in love with it, which is why we’ve included the Sheffield subreddit in our list. Sure, it’s not for everyone (if you’re not from Sheffield it’s probably one to miss) and it’s often full of absolute dross (think ‘can anyone move my sofa next Wednesday in Crookes’), but it’s ours.
If you’re not operating your business out of Sheffield, don’t worry, you can still use this recommendation as inspiration; just find the relevant subreddit for your town or city! Keeping up to date with your local subreddit is a great form of social listening and helps keep your business on the pulse of local goings on, build your reputation locally and could even throw up a few ideas for your content marketing strategy!
The Wrap Up
There you have it, our list of the 25 best subreddits for digital marketing, we hope they give you the perfect place to start when it comes to marketing your business online. As we’ve said, you’ll get more out of reddit if you be yourself and be honest, users, more often than not, are happy to help; where else can you get instant access to free, impartial marketing advice?
We know subreddits evolve daily, which is why we’d love your recommendations on any other digital marketing subreddits we may have missed; let us know yours and we’ll check them out!
If you’re a business owner looking to maximise your online presence but still not sure where to start, drop us a message, we can help too.
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