07.3 Open House

Wigan Based Hybrid Estate Agency

What Was The Problem?

Pete and the team at Open House Wigan were looking to update their website, after taking on a big estate agency franchise.

Whilst they did already have a live site, they didn't feel it represented the professionalism and dynamic approach that they take, running a hybrid estate agency.

We helped rebuild their entire website, using a WordPress platform, building a structured site, with an easy to use back end and extensive features such as property listings and valuation tools.

How We Helped

WordPress Website

So that the Open House team could focus on the key elements of their business, we developed a professional WordPress site which is easy to use, leaving Pete and the team free to get on with other important stuff.

We had their new site built from scratch, in under two weeks, so their new, professional online presence was ready to go in no time.

Powerful Additional Features

Estate agency is a competitive business, so the Open House Wigan website needed to offer something more to stand out.

After an initial consultation, we developed some powerful, lead generating tools such as an intuitive Free Online Valuation Tool and fully interactive Property Listings area.

SEO & Local Search

To kickstart the business, we helped Pete and the team develop a long term SEO plan, increasing leads and providing long term business.

After an initial set up, including site indexing with Google, local citations and building social media accounts, we identified a high volume, buyer intent keyword list for ongoing content marketing.

Open House Wigan now ranks well in local search, generating enquiries and conversions in a highly competitive market.


400 Monthly Users

We achieved an average of 400+ monthly users over the first three months of taking the site live. Quality traffic and leads.

50 Targeted Keywords

Using content, link building and good practice SEO, we helped Open House Wigan develop rankings for 50 highly targeted keywords, including local search.

A solid foundation for ongoing growth in a comptetive market.

70+ Selling Leads

Combining SEO with a powerful online valuation tool, we helped generate over 70 leads, including customer details, property valuation and timescale for selling.

Convert have done sterling work for me in what was a very challenging industry with lots of cut price opposition.

Extraordinary skills and a solid work ethic, Convert have met all the targets I have so far set and I am sure they will continue to do so.