04.2 Content
Get Conversation Flowing & Build Your Audience
Thought Provoking, Insightful & Confident Content For Your Business
Good content will spark conversation and keep people coming back for more.
At Convert Digital we have years of experience producing killer content for clients that helps bring in new customers, improve SEO and build an audience; effectively, putting businesses at the centre of attention.
Whether it's blogging, info-graphics, video content or anything else for that matter, we think outside of the box, whilst still delivering exactly what your target audience are hungry for.
What Can Content Marketing Do For Your Business?
Become The 'Go-To' Business
Customers are eager to work with the best, by producing industry leading content, you can identify your business as just that.
With a solid content marketing strategy and regular content release schedule you can instil and build confidence in your customer base. Use content to put yourself forward as the experts and they won't want to go anywhere else.
Create Meaningful Relationships
Create the perfect brand persona, speaking to your customers in exactly the right tone and you can build long lasting customer relationships. The result? Better revenue, bigger sales and more repeat business.
Better Rankings & Niche Traffic
OK, keyword focused content is dead, apparently. That said, producing content that answers your customer's questions clearly and concisely is a sure fire way to generate high ranking pages and niche traffic.
Our team can help identify the type of searches your customers make, known as 'longtail keywords' and build an effective content strategy around them.
Content Marketing Statistics
72% Of Users Engage With Content
Highly engaging content can help you build a loyal audience, willing to interact with your business. The result? Greater conversions at higher average values.
Content is 300% More Effective
Digital marketers regularly choose content marketing as the most effective channel for building an online presence. In fact, it's often considered 3x more effective than any other method.
62% Lower Costs
Content marketing is 62% cheaper than other marketing costs on average. That means you can connect with customers more cost effectively, potentially driving higher revenue, for less.
Source: Neil Patel
Looking For Killer Content?
Speak to The Best (That's Us)
Our Content Marketing Features
Complete Planning & Execution
As a digital marketing agency, we're well placed to not only devise a content marketing strategy and come up with fresh, innovative ideas, but to see them through to fruition too.
Our in-house team creates a 'one stop shop' for your content, from initial concept through to design, finishing touches and publishing. Work with us and you won't have to lift a finger.
Content Calendars
Great content takes time, which is why we like to plan ahead and make sure things are ready to go at the perfect time.
Our content marketing service includes a complete Content Marketing Calendar, which identifies key dates in your industry, and related to your business, which help us (and you) get ahead of the competition and create informative, on trend content that's destined for virality.
Responsive Content
Sometimes, it's about being in the right place at the right time. When it comes to content, a few hours delay on release can make or break your overall reach and effectiveness.
As an agency, we're always agile, with our finger on the pulse of your business and industry, which means we're always ready to release timely content too.
Your Business, We Live & Breathe It.
How Our Content Marketing Works
Step One | Understanding Your Business & Market
We need to understand your business and your market, to make sure our content really resonates and hits it's intended target.
On our initial consultation, we'll identify key areas of growth, key dates and other potential opportunities which content marketing could unlock.
From there, we'll generate a quarterly content plan, which also has long term keyword strategy in mind too, helping your website build it's organic traffic along the way.
Step Two | Curating & Creating Your Content
The meat on the bones of your marketing; we'll develop content from initial ideas through to release, with as much as little input from you as you need.
Happy to let us get on with it? Perfect, our team will create killer content with accompanying artwork and assets. Need a more hands on approach? That's fine too, we'll help get the best out of your ideas.
Step Three | Measuring & Reporting
We'll measure and report on your content marketing strategy using the metrics that are important to you.
Usually, these include reach, site traffic and, in a lot of cases, improvements in long tail keyword rankings.
Content Marketing Frequently Asked Questions
An Agency Like No Other.
You Want The Best? Work With Us
Industry Experts
We've helped create content for some of the biggest, household names, as well as some of Sheffield's best loved businesses.
Our team is made up of creative and analytical types, who can get the most out of your content, creating infographics, user journey content, blogs and the like that will resonate with your ideal customer.
If you're looking for a first class content marketing agency in Sheffield, speak to us, we're pretty good at it.
Dedicated Account Managers
A good relationship is built on communication, it's no different when it comes to digital and content marketing. At Convert Digital, we have dedicated account managers for each client, which means you're well looked after, with a direct line to us.
Need to make some quick changes? Noticed a new opportunity in your business? Our team is only a (direct) call away, meaning your content marketing will always stay agile and responsive. That's how we stay on trend.
Detailed & Clear Reporting
Ok, anyone can promise you the world, but can they deliver? Our Content Marketing includes some tried and tested reporting, which clearly outlines your ad account performance.
The proof is in the pudding and we don't shy away from that. We'll report on your account however often you need us too, with the metrics that are important to you.
And yes, that includes conversions!
You Call Us
Acero
1 Concourse Way
Sheffield City Centre
Sheffield
S1 2BJ
info@convert-digital.co.uk
0114 4000214
We'll Call You
Content Marketing Case Study
Building A Targeted Audience Using Hyper Focused Blogging
Bootygoals provide women's supplements in an extremely competitive market. Once we'd finished building their website, we knew it was imperative to build an organic audience using Content Marketing that thought a little outside the box.
We identified a number of long tail keywords, including dietary specific searches to blog about. Our team built content around vegan protein, protein for coeliac and gluten free alternatives, resulting in a niche, but loyal following that are ready to convert.
Check out the case study in more detail below.