04.2 Content
Get Conversation Flowing & Build Your Audience
Thought Provoking, Insightful & Confident Content For Your Business
Good content will spark conversation and keep people coming back for more.
At Convert Digital we have years of experience producing killer content for clients that helps bring in new customers, improve SEO and build an audience; effectively, putting businesses at the centre of attention.
Whether it's blogging, info-graphics, video content or anything else for that matter, we think outside of the box, whilst still delivering exactly what your target audience are hungry for.
What Can Content Marketing Do For Your Business?
Become The 'Go-To' Business
Customers are eager to work with the best, by producing industry leading content, you can identify your business as just that.
With a solid content marketing strategy and regular content release schedule you can instil and build confidence in your customer base. Use content to put yourself forward as the experts and they won't want to go anywhere else.
Create Meaningful Relationships
Create the perfect brand persona, speaking to your customers in exactly the right tone and you can build long lasting customer relationships. The result? Better revenue, bigger sales and more repeat business.
Better Rankings & Niche Traffic
OK, keyword focused content is dead, apparently. That said, producing content that answers your customer's questions clearly and concisely is a sure fire way to generate high ranking pages and niche traffic.
Our team can help identify the type of searches your customers make, known as 'longtail keywords' and build an effective content strategy around them.
Looking For Killer Content?
Speak to The Best (That's Us)
Our Content Marketing Features
Complete Planning & Execution
As a digital marketing agency, we're well placed to not only devise a content marketing strategy and come up with fresh, innovative ideas, but to see them through to fruition too.
Our in house team create a 'one stop shop' for your content, from initial concept through to design, finishing touches and publishing. Work with us and you won't have to lift a finger.
Content Calendars
Great content takes time, which is why we like to plan ahead and make sure things are ready to go at the perfect time.
Our content marketing service includes a complete Content Marketing Calendar, which identifies key dates in your industry, and related to your business, which help us (and you) get ahead of the competition and create informative, on trend content that's destined for virality.
Responsive Content
Sometimes, it's about being in the right place at the right time. When it comes to content, a few hours delay on release can make or break your overall reach and effectiveness.
As an agency, we're always agile, with our finger on the pulse of your business and industry, which means we're always ready to release timely content too.
How Our Content Marketing Works
Step One | Understanding Your Business & Market
We need to understand your business and your market, to make sure our content really resonates and hits it's intended target.
On our initial consultation, we'll identify key areas of growth, key dates and other potential opportunities which content marketing could unlock.
From there, we'll generate a quarterly content plan, which also has long term keyword strategy in mind too, helping your website build it's organic traffic along the way.
Step Two | Curating & Creating Your Content
The meat on the bones of your marketing; we'll develop content from initial ideas through to release, with as much as little input from you as you need.
Happy to let us get on with it? Perfect, our team will create killer content with accompanying artwork and assets. Need a more hands on approach? That's fine too, we'll help get the best out of your ideas.
Step Three | Measuring & Reporting
We'll measure and report on your content marketing strategy using the metrics that are important to you.
Usually, these include reach, site traffic and, in a lot of cases, improvements in long tail keyword rankings.